The application of 3rd party certification programme in Malaysia

The growth in e-commerce brings with an increase in the variety of fraudulent web activities conducted by the unscrupulous. 3rd party certification is a way of providing assurance to both business and consumer where the assurance is actually achieved by displaying an independent organization’s trust mark or seal on an approved participant’s web site. Nevertheless, trust marks can only be considered reliable if the party providing the assurance employs globally accepted criteria and standards in its website evaluation process.

Secure Sockets Layer (SSL) Certificates is one of the 3rd party certification programmes which being applied in Malaysia. SSL secures website by encrypting information and providing authentication which allowing customers to connect over a secure HTTPS connection. It provides businesses and consumers with the confidence that private data sent to a website, such as credit card numbers, are kept confidential. In Malaysia, SSL is widely being applied in businesses which have an online store or accept online orders and credits cards; have to process sensitive data such as address, birth date, license, or ID numbers; and need to comply with privacy and security requirements. Mphonline.com is VeriSign SSL certified where there is a logo being attached on the website.

Another 3rd party certification programme being applied in Malaysia is Trust-E Web Privacy Seal. It merely serve for the purpose of building confidence with consumers and driving revenue of the business by letting customers know that they can trust about the business with their personal information. In protecting privacy of jobseeker on posting online resumes, Jobstreet.com has the Trust-E seal which guarantees privacy and confidentiality for registered resumes. As such, the jobseeker has the final say on who to send the resume to or who shall have access to its contents.