Blogging is not restricted to only individuals or personals, an organization may as well create its own corporate weblog. The corporate weblog will be used by the organization to reach its organizational goals. According to NewPR Wiki, there are 136 organizations having their own corporate blogs (updated until February 4, 2008). They are some of the huge successful organizations such as Dell, Coca-cola, Google, Yahoo, HP and many more.
Basically, corporate blogging can be categorized as either internal or external. The internal blog is generally accessed through the organization’s intranet. So only the people working within the organization (e.g. employees, managers) can access to the internal blog. This encourages employee participation, free discussion of issues, collective intelligence, direct communication between various layers of an organization and developing a sense of community.
The external blog will be the publicly available weblog where employees, teams or spokesperson can share their views. It is also used to announce new products, explain and clarify policies, react to public criticism on certain issues, as well as being an informal press release of the organization’s ongoing activities. Besides, external blog is useful as it can have diverse audiences besides the above such as customers, product evangelists or influencers providing valuable feedback on customer services, exclusive previews, product testing and marketing plans for further organization improvement.
Basically, corporate blogging can be categorized as either internal or external. The internal blog is generally accessed through the organization’s intranet. So only the people working within the organization (e.g. employees, managers) can access to the internal blog. This encourages employee participation, free discussion of issues, collective intelligence, direct communication between various layers of an organization and developing a sense of community.
The external blog will be the publicly available weblog where employees, teams or spokesperson can share their views. It is also used to announce new products, explain and clarify policies, react to public criticism on certain issues, as well as being an informal press release of the organization’s ongoing activities. Besides, external blog is useful as it can have diverse audiences besides the above such as customers, product evangelists or influencers providing valuable feedback on customer services, exclusive previews, product testing and marketing plans for further organization improvement.
yoyo~~~ i do agree lots big company is using blog.nto only that, more n more ppl start to blog and the age of ppl blog is getting younger n younger..it is true that most of the ppl use to to exspree themself la..
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